It all began it 1992 with the Ryckeboer family, when Anne, daughter of Emile Ryckeboer, who created the Florette brand of pre-packed salads, had the clever idea of making consumers’ lives easier by developing a range of balanced vegetable-based ready meals. She understandably came up with the idea of creating a range of fresh purées and mashes produced from natural ingredients that could be kept for up to 3 weeks, but the first thing she needed was a name for this range, and she decided on CREALINE – ‘Créa’ for ‘creation’ and ‘line’ in reference to the line of healthy natural products. The Créaline range initially consisted of only 5 purées and mashes produced in a small workshop on a farm by a handful of employees, with the soup line only being introduced in 1996. Créaline has since grown significantly and now has 90 employees, a production site spanning 9,800m2 and a range of over 30 products (purées, soups and gazpachos), and is continuously expanding its presence within Europe.